This it the meat and potatoes of a project, and what invigorates hearts and minds. Cultural codes are highly visual groups or clusters that link deep cultural ideas with specific communications. [...]
Across all categories, it’s important for brands to consider how consumers will identify with their bodies over the coming years and how this will inform communications around physical [...]
Gen Z: the oldest are graduating, entering the work force and even becoming parents, whilst the youngest are coming to their tenth birthdays. Born roughly between 1995 and 2009, they are often [...]
In the midst of fourth wave feminism, particularly in the United States, women are looking stronger than ever. They are visually represented with more bulk, more muscle, or just more curves as a [...]
In 1962 Malcolm X called the black women the most disrespected person in America—a soundbite recently sampled on Beyoncé’s visual album, Lemonade. The pop star evades disrespect or any sense of [...]
