Analyze communications from brands, including logos, advertising, packaging, and social media, scope and decode culture from celebrities, public figures, social media, products, TV shows, memes, social media, wording or narratives, books, fintech to apps to gaming, software, influencers, songs, films and more.

Deliverables are, but not strictly, a set of dominant and emergent codes that track the trajectory of change from current to future-facing in your given category or cultural theme. This is the sea in which your brand swims and provides a structured foundation for launching into anything from marketing to R&D.

My grandmother used to say to us, “We know who we are and where we are going.” Except that sometimes, you just don’t.

If you’re here, your brand probably needs a vigorous look at what it’s letting off into the world. I analyze the logo, website language and graphics, ads, and social media touch points to uncover the unconscious perceptions of whatever it is you do. This alone is a cleansing practice that can reinvigorate your comms.

Deliverables are several slides dissecting and analyzing communications from your brand. When coupled with dominant and emergent cultural codes, a brand decode reveals comms that are holding your back, areas for improvement and a framework of possibilities .

Analyze communications from key competitor brands to see why they are so compelling and how you can evolve to meet or disrupt the competition.  I recommend 4-8 brands.

Deliverables are several slides per brand dissecting and analyzing communications from competitor brand.  When coupled with your own brand decode, we can start to tease out why these competitors are such inspirational mentors or just annoyingly on point. From there, we can discuss strategies for getting where you want to go.

It’s increasingly important to offer nuanced brand consultancy alongside insight and strategy. Meeting emergent culture means doing some soul searching and whether you like it or now, your brand is political. I encourage making systemic internal shifts to move toward a “do no harm” approach to the earth.

No amount of green washing will make your brand more sustainable than it actually is.

Some brands are blessed right from the beginning but for those who aren’t or for those who need a refresh, consider a semiotic and cultural approach to start off meaning what you say and saying what you mean.

Don’t wander the lonely avenues of social media marketing without putting your best foot forward. I love a boutique brand for its agility and small team. If budget is tight, we can find a bespoke option tailored to you.