This it the meat and potatoes of a project, and what invigorates hearts and minds. Cultural codes are highly visual groups or clusters that link deep cultural ideas with specific communications. There are three types: Residual, Dominant, and Emergent.
I analyze and organize anything that influences consumer choices and behaviors from logos to advertising, TV shows to memes, social media, language, visuals, narratives, books, tech, software, influencers, songs, films and more. I then organize that information into “codes”–a visual collection of themes or ideas that offer a eureka moment when the world around us feels both completely familiar and estranged and the future or “emergent” landscape is all but inevitable.
